Blush On The Daley, LLC (“BOTD,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through the BOTD website, booking pages, forms, consultations, appointments, products, services, memberships, customer-support channels, email, SMS, and related systems; how we use it; when we disclose it; how we protect it; and the choices and rights available to you.

By using the website or providing information to BOTD, you acknowledge that you have had an opportunity to review this Privacy Policy. If you do not agree with this Privacy Policy, do not submit information through the website or use BOTD services. This Privacy Policy should be read together with the BOTD Terms and Conditions.

1. Business and Contact Information

Blush On The Daley, LLC is a nurse-led permanent makeup and aesthetic studio operating under the public brand Blush On The Daley (BOTD).

Mailing address: 1045 Bustleton Pike, Suite 4A, Feasterville, PA 19053
Privacy contact: info@blushonthedaley.com
Website: https://blushonthedaley.com/

2. Information We Collect

We collect information that you provide to us, information created through your use of our services, and limited technical information collected automatically when you use the website.

A. Identity and contact information

Depending on how you interact with BOTD, we may collect:

• First and last name;
• preferred name, date of birth, age, and gender where requested for eligibility or service records;
• email address;
• mobile, home, or other telephone number;
• mailing, billing, or service address;
• emergency-contact name and telephone number;
• account, login, or booking information; and
• information you provide when you contact BOTD, submit a form, request a consultation, or communicate with our team.

B. Appointment, service, and transaction information

We may collect:

• consultation requests and appointment details;
• appointment history, service selections, cancellations, rescheduling, and attendance;
• service preferences, treatment notes, aftercare communications, and follow-up information;
• payment method, transaction amount, payment status, invoices, receipts, and limited payment-processor information. BOTD does not intentionally collect or store complete payment-card numbers through this website;
• membership enrollment, subscription status, tier, billing dates, benefit usage, and cancellation information;
• loyalty points, credits, referrals, promotions, and reward activity;
• signed consents, waivers, agreements, and forms; and
• communications with BOTD by email, telephone, text message, website form, booking platform, chat, or automated messaging.

C. Health and service-eligibility information

For services that require screening, consent, safety review, or aftercare, we may collect information you choose or are required to disclose, including:

• current or past medical conditions relevant to a service;
• current medications, supplements, and vitamins;
• known allergies or sensitivities;
• skin conditions, healing history, surgical or treatment history, and prior permanent makeup;
• pregnancy-related information or other eligibility information where relevant to a service;
• physician clearance, doctor’s notes, or Letters of Medical Necessity when required for a service; and
• information needed to assess eligibility, safety, contraindications, or aftercare.

Please do not submit sensitive medical information through ordinary SMS, public website comments, or an unencrypted channel. Use the secure intake or upload method provided by BOTD when requested.

D. Photos, reviews, and client content

We may collect before-and-after photographs, videos, testimonials, reviews, or other client content when you provide it or give the required consent. A service booking does not by itself authorize BOTD to use your identifiable image or testimonial for marketing.

E. Device, browser, and usage information

When you visit the website, we and our service providers may automatically collect limited technical information, such as:

• IP address or approximate location derived from an IP address;
• browser type, operating system, device type, language, and screen settings;
• referring and exit pages, pages viewed, links clicked, time spent, and date/time of access;
• website errors, performance information, and security events; and
• cookie identifiers, advertising or analytics identifiers, and similar online identifiers where enabled and permitted.

3. How We Collect Information

We collect information through:

• website contact, consultation, booking, and intake forms;
• online booking platforms, checkout pages, and payment processors;
• email, telephone, SMS, chat, and customer-support conversations;
• consultations, appointments, signed forms, and in-person interactions;
• membership, loyalty, referral, course, model-session, or booth-rental enrollment;
• reviews, testimonials, social-media interactions, and photo-consent processes; and
• cookies, pixels, tags, logs, analytics, and similar technologies used on the website or by our service providers.

We may also receive limited information from service providers that support booking, payments, communications, hosting, customer service, security, analytics, or business administration.

4. How We Use Information

BOTD may use collected information for the following purposes:

A. Provide and manage services

• Respond to questions, consultation requests, and customer-support requests;
• schedule, confirm, modify, and manage appointments;
• verify identity, eligibility, service selection, age, or required documentation;
• provide permanent makeup, aesthetic, lash, facial, tattoo-removal, educational, membership, or other requested services;
• maintain service records, consent records, aftercare records, and appointment history;
• communicate pre-care, post-care, aftercare, and follow-up instructions;
• review physician clearance or other eligibility information when required; and
• provide the requested products, digital resources, courses, memberships, rewards, or other offerings.

B. Payments, memberships, and administration

• Process retainers, balances, subscriptions, refunds, credits, and authorized fees;
• manage month-to-month Lash Society memberships and benefits;
• issue receipts, invoices, and transaction records;
• prevent and investigate fraud, chargebacks, payment abuse, and unauthorized activity;
• maintain accounting, tax, audit, and business records; and
• administer loyalty points, promotions, referrals, birthday benefits, and other programs.

C. Communications

• Send appointment confirmations, reminders, rescheduling notices, availability updates, customer-service messages, and service follow-up;
• respond to website, email, telephone, SMS, and chat inquiries;
• send service-related information and important changes; and
• send marketing communications only when permitted by law and consistent with your preferences and consent.

D. Website, security, and improvement

• Operate, maintain, troubleshoot, secure, and improve the website, booking systems, forms, and customer-support tools;
• understand how visitors use the website and measure performance;
• personalize or improve website content where permitted;
• detect, prevent, and investigate fraud, abuse, spam, security incidents, and technical problems;
• perform analytics, reporting, testing, and service planning; and
• enforce our Terms and Conditions and protect BOTD’s rights, property, staff, clients, and operations.

E. Legal and compliance purposes

• Comply with applicable law, lawful requests, subpoenas, court orders, and regulatory requirements;
• respond to emergencies or protect the health, safety, or rights of a person;
• establish, exercise, or defend legal claims; and
• preserve records when required by law, professional obligations, dispute resolution, or legitimate business needs.

5. SMS and Text-Message Program

If you provide a mobile number and affirmatively opt in, BOTD may send SMS messages about consultation follow-up, appointment confirmations, appointment reminders, preparation and aftercare information, customer support, rescheduling, availability updates, and—where separately permitted—promotional offers.

How users opt in

Users may opt in through a BOTD website contact, consultation, booking, or intake form by entering their mobile number and actively checking an unchecked SMS-consent checkbox. The checkbox explains the types of messages, that message frequency varies, that message and data rates may apply, and that the recipient may reply STOP to opt out or HELP for help. Staff-assisted consent may be recorded during a consultation or appointment intake only when the user provides the required affirmative consent.

BOTD does not use purchased, rented, scraped, or third-party phone lists for this program. We maintain consent records where available, including the phone number, consent date/time, source or form, consent language, and whether the consent covered appointment/customer-care messages, marketing messages, or both.

Message frequency and opt-out

Message frequency varies based on your inquiries, appointments, service activity, and preferences. Message and data rates may apply. Reply STOP to unsubscribe and HELP for help. You may also contact info@blushonthedaley.com to update your communication preferences or opt out of marketing.

Opting out of promotional messages does not necessarily stop operational or customer-care messages needed to manage an existing appointment or requested service, subject to applicable law and carrier rules. If you no longer want operational messages, contact BOTD directly or follow the instructions provided in the message.

Required mobile-information no-sharing statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.

BOTD does not sell, rent, or share SMS opt-in information or mobile information with third parties or affiliates for their own marketing or promotional purposes. We may disclose information to service providers or subcontractors that support BOTD’s operations, such as customer service, booking, communications delivery, hosting, security, payment processing, or CRM administration, subject to contractual or operational safeguards and only for the services they provide to BOTD.

6. Cookies, Tracking Technologies, and Analytics

BOTD and its service providers may use cookies, pixels, tags, scripts, log files, local storage, SDKs, and similar technologies (“tracking technologies”) on the website.

Types of tracking technologies

• Strictly necessary technologies: Used to operate the website, maintain security, remember form or booking-session information, support accessibility, and enable requested functions.
• Preference technologies: Used to remember settings, choices, or previous interactions where available.
• Analytics technologies: Used to understand traffic, page views, navigation, device/browser patterns, errors, conversions, and general website performance.
• Booking and embedded-service technologies: Used by booking, payment, chat, video, form, or other embedded providers to provide the requested feature and maintain session or security information.
• Marketing or advertising technologies: Used only if enabled on the website and permitted by applicable law and your choices to measure campaigns, limit repetition, or understand advertising performance.

The website may use first-party and third-party analytics or embedded-service providers. The exact tools may change as the website and booking systems are updated. Before publishing this policy, BOTD’s website administrator should verify and list the actual analytics, cookie-consent, booking, advertising, and embedded-service vendors installed on the site.

Your cookie choices

You can control or block cookies through your browser settings. Blocking strictly necessary cookies may prevent parts of the website, forms, booking system, chat, or checkout from working correctly. Where a cookie-preference or consent tool is available, you may use it to manage non-essential technologies.

Browser-based “Do Not Track” signals may not be recognized by all systems. We do not treat an analytics or advertising identifier as your name unless it is linked to information you provide or information held by a service provider.

7. How We Share Information

BOTD may disclose information to the following categories of recipients when reasonably necessary for the purposes described in this Policy:

• Authorized BOTD personnel and contractors who need access to provide services, manage appointments, communicate with clients, or administer operations;
• Booking, CRM, hosting, and technology providers, including Ascendea or other systems used to store, manage, or process contacts, appointments, communications, forms, and workflows;
• Payment processors and financing providers to process payments, financing applications, refunds, subscriptions, and payment-related disputes;
• Communication and customer-service providers that deliver email, SMS, telephone, chat, or support services;
• Analytics, security, and website providers that help operate, secure, test, troubleshoot, and understand website performance;
• Professional advisers, such as attorneys, accountants, insurers, auditors, and consultants, when appropriate;
• Government authorities, courts, regulators, or other parties when required by law, legal process, safety needs, or a legitimate legal or compliance purpose; and
• A successor or transaction party if BOTD is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, subject to applicable law.

Service providers are permitted to use information for the services they provide to BOTD and are not authorized to use BOTD’s SMS opt-in or mobile information for their own marketing or promotional purposes.

Clear no-sharing rule for SMS opt-ins

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.

BOTD does not sell, rent, trade, or share mobile information, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes.

8. Data Security Practices

BOTD uses reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, alteration, disclosure, or destruction. Depending on the system and type of information, safeguards may include:

• limiting access to authorized personnel and service providers who need information for their assigned duties;
• account permissions, authentication, and access-management practices;
• secure transmission controls, such as HTTPS/TLS where supported by the website or provider;
• payment processing through third-party payment providers rather than storing complete payment-card numbers in BOTD’s website systems;
• vendor and platform security controls for booking, CRM, communications, hosting, and payment systems;
• staff confidentiality, privacy, and secure-handling practices;
• monitoring, logging, backup, incident-response, and business-continuity practices where supported; and
• retention and deletion procedures intended to limit access to information that is no longer needed.

No website, online service, email, SMS message, or storage system can be guaranteed to be completely secure. Do not send sensitive medical or payment information through an unsecure channel. If BOTD becomes aware of a legally reportable security incident, BOTD will respond and provide notices as required by applicable law.

9. Data Retention

BOTD retains client and service records for a minimum of seven years from the date of last service, unless a longer period is required by law, professional obligations, insurance, dispute resolution, or another legitimate business need. After the applicable retention period, records are securely deleted, destroyed, anonymized, or placed beyond ordinary operational access where reasonably practicable.

Different categories of information may be retained for different periods. For example, consent records, payment records, tax records, security logs, opt-out records, and legal records may need to be retained after marketing communications stop or after a client requests deletion.

10. Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have the right to:

• Access: Request confirmation of whether BOTD holds personal information about you and request a copy;
• Update or correct: Ask BOTD to correct inaccurate or incomplete information;
• Delete: Request deletion of personal information, subject to legal, medical-record, accounting, safety, dispute, security, or other permitted retention requirements;
• Opt out of marketing: Unsubscribe from marketing email, reply STOP to opt out of SMS, or contact BOTD directly;
• Manage SMS preferences: Ask BOTD to record whether you want appointment/customer-care messages, promotional messages, or neither, subject to operational and legal requirements;
• Withdraw consent: Withdraw consent for processing that depends on consent, recognizing that withdrawal does not affect processing already completed lawfully and may not stop processing required for a requested service or legal obligation;
• Request information about sharing: Ask about the categories of service providers or recipients that may receive your information; and
• Exercise other rights: Exercise additional rights available under applicable state or federal law.

To make a request, email info@blushonthedaley.com with the subject line “Privacy Request.” Include your name, the email address or phone number associated with your interaction with BOTD, the specific request, and enough information for BOTD to verify your identity. BOTD may request additional information to protect against unauthorized requests.

BOTD will review and respond to a verified request within the time required by applicable law. Some requests may be denied or limited where retention or disclosure is required or permitted by law, such as maintaining medical, transaction, tax, safety, security, insurance, or legal records.

11. Children’s Privacy

BOTD services are intended for adults and the website is not directed to children under 13. BOTD does not knowingly collect personal information online from children under 13. If you believe a child has submitted personal information, contact info@blushonthedaley.com so BOTD can review and take appropriate action.

12. Third-Party Websites and Services

The website may contain links, booking tools, payment features, embedded content, social-media links, financing services, chat tools, analytics, or other third-party services. Third parties may collect information under their own privacy policies and terms. BOTD does not control the privacy, security, availability, or content practices of third parties.

Review the privacy policy of any third-party service before submitting information or using that service. Examples may include booking, payment, financing, CRM, communications, social-media, analytics, hosting, and customer-support providers.

13. Marketing, Reviews, and Photos

BOTD may send marketing communications only as permitted by law and your preferences. You may opt out of marketing at any time. Opting out of marketing does not necessarily delete service records or stop communications required to complete a transaction or manage an existing appointment.

BOTD may use reviews, testimonials, photographs, or videos for marketing only when the required consent or authorization has been obtained. Service records and images may be maintained for treatment documentation, safety, quality, legal, or operational purposes even when marketing permission is not provided.

14. Changes to This Privacy Policy

BOTD may update this Privacy Policy when its practices, services, technology, legal requirements, or vendors change. The updated policy will be posted on this page with a revised effective date. If a change materially affects how BOTD uses information, BOTD will provide additional notice where required by law.

15. Contact Us

For privacy questions, requests, corrections, deletion requests, SMS preference changes, or complaints, contact:

Blush On The Daley, LLC
1045 Bustleton Pike, Suite 4A
Feasterville, PA 19053
Email: info@blushonthedaley.com
Website: https://blushonthedaley.com/